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The acute draft of COVID-19 — causing over 40% of Black-owned businesses to abutting this year — has not blocked Omar McGee from accretion his affluence car dealership in Los Angeles. In fact, McGee is proceeding with beginning adventurous cardinal moves that accommodate architecture up clientele, accretion into new business via partnerships, and accession his aggregation for approaching acquirement growth.

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The CEO of Posh Affluence Imports, McGee runs the alone Black-owned alien agent sales and rental dealership in the nation’s second-largest city. It offers aggregate from Honda Accord to Rolls Royce. Agent prices run from $30,000 to $330,000 and sometimes higher.

Yet, befitting his action active has not been easy. McGee was affected to administer some adroitness and business accuracy in March 2020 afterwards scheduling the admirable aperture of a new $700,000 exhibit with abounding L.A. celebrities, athletes, and influencers committed to attend. McGee had to abolish the acquisition as the communicable advance and Los Angeles was abruptly shut bottomward on the day of the event.

Driven to get a acknowledgment on his investment, McGee developed a plan to advertise cars amidst the crisis. Leveraging a able audience of medical professionals and accumulated workers, he abreast them he was still accessible and explained why they ability charge his services.

He activate a alcove in demonstrating to his amount audience that, includes doctors, celebrities, athletes, and added advantageous individuals, why now is an ideal time to buy their abutting affluence agent admitting the pandemic. That move accustomed those barter to alteration from renting cartage from Posh to authoritative an added acquirement of its affluence vehicles. That axis not alone aerial the alien sales business to the beginning temporarily, it additionally provided an befalling for the dealership’s amount alien rental business to abide and alike aggrandize amidst the crisis.

The moves paid off, acceptance McGee to apprehend a 30% access in sales abundantly from new and absolute audience during the crisis.

Another game-changer came this summer. Meeting a new chump charge and demand, McGee in July 2020 formed a cardinal affiliation with Amalfi Jets, accouterment alien cartage to the clandestine jet company’s audience landing in Los Angeles.

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He says the jet accord will addition car rentals, not necessarily the sales. “The alien car rental and jets will be a amalgamation offering.” For all the jet audience that fly into LA, the alien cartage will be cat-and-mouse for them at the aerodrome as they leave their jet, he says.

Plus, McGee this year captured added cogent partnerships. They included deals with LA Lounge, a high-income, members-only cigar lounge, and Gauntlet Clandestine Investments, a absolute acreage clandestine disinterestedness firm.

McGee is extensive out to others for abeyant partnerships. They accommodate almanac companies, liquor brands, sports brands, jet rental companies, auberge chains. bazaar properties, and accepted babysitter services. He acclaimed that abounding of these abeyant conversations and deals are in the works.

“I accept been able to curl as a aftereffect of the cardinal business moves, we’ve consistently fabricated in the face of the all-around crisis,” McGee says.

Still, he is ambiguous how abundant the new broadcast moves will accord to the basal line. He says while 2019 acquirement was 60% college than in 2018, 2020 was a asperous year admitting there were a lot of successes. He says acquirement for this year will not be accepted until abutting year.

“We are aloof beholden to not alone be accessible and actual but thriving!” McGee says. “Whatever cardinal that looks like, we are grateful.”

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A acclimatized administrator and banking articulacy advocate, McGee abstruse the business from his ancestor who endemic an auto anatomy blow boutique in Flint, Michigan. Omar McGee became his own bang-up in 2017 aback he launched Posh Affluence Imports. His approved barter accommodate actors, actresses, athletes and added celeb and VIP clients. He offers them affluence car rentals as able-bodied as babysitter casework amid his offerings.

Further, McGee counts his wife, Teresa, as a acclaim to his success. “I adore active new strategies by her afore I barrage them and she consistently shares her honest opinions about my artistic offerings and ideas.”

Now, Omar McGee wants to booty Posh Affluence Imports to addition level. And McGee is assured his business is able-bodied able for approaching growth. He projects sales and rentals will top $2 actor for 2021. He expects the acquirement to appear from his alien rental business exploding already the communicable is aerial and LA opens aback up. He expects to aces up new business from rivals who abominably bootless during the crisis. He expects added acquirement contributions from such as the jet business. tourism and accolade shows.

BLACK ENTERPRISE bent up with McGee by buzz and email to allocution about his business.

BE: How did you survive the communicable admitting your amount business – affluence agent rentals – demography a hit?

McGhee: I was able to survive the communicable because I action rentals and sales. Sales actuality the new focus during the pandemic, as rentals were at an best low, accustomed the business overall, to abode its abounding absorption on affluence car sales, and that in about-face accustomed the business to grow.

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What did you do to acquisition a alcove in luxury?

In abounding cases, I am added alien than the cartage displayed in my exhibit because I am adolescent and African American, which are two acutely attenuate elements in this industry. That creates a akin of assurance and I can baby to all types of consumers because I can chronicle to them all. Adolescent rappers who see me as their peer, middle-age businessman, who see me as their colleague, and affluent seniors who see me as their grandson, all assurance the Posh experience. I action article that has not been apparent afore in car buying. I action a bottle of wine, cigars, a airy environment, no pressure, and all-overs that is about accumbent with the agent purchasing experience. I appear to be an African American adolescent man alms these absolute experiences. Aback you accede there are abounding added acclimatized owners that do not attending like me, and alike they are not accouterment what I am, beneath one roof.

What affectionate of different promotions did you run to abound your business?

Convenience, speed, commitment and appraisement are our top affairs points. You alarm us and we get the accord done in 24 hours or less. We bear the new agent to their doorstep. These high-end services, already abnormally offered, broadcast 63% during the pandemic, because it accustomed for amusing break with affluence convenience. We bargain prices as low as we could to about-face a profit. Affordability is commonly not an affair for our barter but we were alert of it during the pandemic. The pre-pandemic promotions were offered up to 15% off all Posh sales, compared with actuality discounted up to 30% during the aboriginal day of the pandemic.  The discounts helped us advertise added cars as bodies rushed to buy them.

What are your business affairs for the actual months of 2020?

The ambition is to accept banking affluence for abutting year. We are planning now to activate our year 2021 in March rather than January to be carefully ambitious. We are breeding those banking affluence by afterward the adapt we created during the pandemic. We are attractive for the ideal time to axis aback to our amount rental business. As far as approaching cardinal partnerships, we achievement to aggrandize them with new ally in backward 2021, and a yacht aggregation is our abutting target. We additionally plan to accept the admirable aperture for our new exhibit on March 14, 2021, acquisitive it will not be canceled like it was this accomplished March.

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Speaking of the showroom, what will it action that will be new for the dealership?

The new offerings are added amplitude and added of the Posh babysitter empiric elements. They accommodate wine, cigars, aces up from the airport and bead offs, deliveries of new alien agent to your home or business. It offers added afterimage from the alley apropos accessibility actuality on one of the busiest streets in LA. In agreement of new alien brands, we now action Rolls Royce, Bentley, Porsche, Lamborghini, Mercedes Benz, and Range Rover. Those brands were not offered afore this showroom.

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