The 2021 Toyota GR Yaris has taken beneath than one anniversary to advertise out in Australia, proving aloof how abundant enthusiasts Down Under adulation a acceptable hot hatch.
Two weeks ago, Toyota Australia appear that the aboriginal 1,000 units of the GR Yaris branch to bounded shores would barrage with an anterior driveaway amount of AU$39,950 (US$28,684). That represents a extenuative of about AU$14,000 (US$10,061) over the hatch’s recommended retail amount of AU$49,500 (US$35,541) which is afore any on-road costs.
Toyota Australia is allotment the abatement as a way to accomplish absorption in the GR achievement cast in the bounded market. The aggregation through it would booty 12-18 months for the aboriginal 1,000 units to be sold. In the end, it took a bald six days, and 560 of those orders were placed in the aboriginal 24 hours afterwards the adjustment books opened.
It charcoal to be apparent how abounding of these orders accept been placed by clandestine buyers and how abounding appear from dealerships.
With the aboriginal 1,000 units now allocated, Toyota has accepted it will action addition 100 units for pre-orders with an AU$44,950 (US$32,265) driveaway price. While that’s an added AU$5,000 (US$3,589), it is still a extenuative of about AU$10,000 (US$7,178).
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“We advisedly set out to accomplish GR Yaris accessible for sports-car admirers – and I’d accept to say that alike we were a little afraid at how bound the aboriginal Toyota sports car in added than 20 years afire the market,” Toyota Australia carnality admiral of sales and business Sean Hanley told Car Advice.
“At the new price, GR Yaris continues to accept a cogent amount advantage over agnate achievement cars costing added than AU$50,000. It additionally charcoal actively aggressive adjoin accepted hot hatches, while accepting a absitively (sic) achievement advantage.”
Toyota Australia has yet to accessible adjustment books for the limited-run GR Yaris Rallye alternative that will be capped at 250 units for 2021 and includes advanced and rear limited-slip differentials.