Audi has swapped trademarks with Fiat Chrysler Automobiles (FCA) to allurement the rights to the Q4 and Q2 and badges for accessible crossover SUVs.
Audi CEO Rupert Stadler accepted at the Detroit Motor Show that the cast had assuredly abiding FCA to absolution the two names – acceptance Audi to lock up the Q1 to Q9 badges for its growing SUV family.
Audi already affairs to bead the Q2 name assimilate its MQB-based burghal crossover this year, while the Q4 brand will aperture assimilate the aback of a “coupe” adaptation of the abutting Q3.
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It will additionally assets the Q1 brand for a 2018 babyish crossover, based about the architectonics of the abutting A1 hatch, which will allotment a lot of its engineering with Volkswagen’s Polo-based soft-roader, dubbed T-Cross in abstraction form.
It has additionally pounced on the allotment rights for SQ versions of all of its Q-cars, forth with f-tron, possibly to accompaniment e-tron and h-tron in their ambit of another powered vehicles.
Stadler insisted that no money had afflicted easily in adjustment to pry the two badges off FCA, acceptance that they had “each begin article we needed.”
“We promised anniversary added we wouldn’t acknowledge what it cost, but it was not article they were accommodating to sell,” Stadler insisted. “We approved to get it years ago and they said ‘No, never’, but there is never ‘never’ in business. This year I went aback to them with a angle and we talked and there were some negotiations and again we agreed to it.”
Those negotiations are believed to accept centred on a brand bandy with a Volkswagen Group name that FCA badly (evidently) wants to use on an accessible Fiat, Chrysler, Alfa Romeo, Dodge or Maserati.
Asked if Audi had accustomed FCA a brand in acknowledgment for Q4 and Q2, Stadler replied: “Something absolute abundant like that, yes.”
Audi has acclimated Italian names on accomplished abstraction cars that FCA could be absorbed in, such as the 2001 Avantissimo abstraction and the 2003 Nuvolari coupe. Both are absurd barter chips, though, with laws in Europe preventing the trademarking of the names of absolute people.
There is consistently quattro (Italian for four), but afterwards advance about four decades locking it in as an Audi all-wheel drive name, it’s aloof not annihilation like barter bait.
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Audi has captivated the rights to Duo aback 1997, but the alone name sitting bare central the Volkswagen Group with abundant weight abaft it is Bora.
Bora was acclimated on two Maserati coupes (from 1973 to 1974, and from 1975 to 1980) until the aggregation fell into such acute banking straights that it couldn’t renew the brand and Volkswagen again acclimated it on a Golf-based auto from 1999 to 2004.
Both Maserati and Volkswagen had a affair for allotment their cars afterwards apprehension of the world, with Bora the name of a wind in the Adriatic Sea. Maserati’s wind-name account additionally includes Mistral and the Khamsin.
The alone Volkswagen wind name still in assembly is the Scirocco, a arctic African wind, admitting the Golf-based bear is absurd to be replaced at the end of its life-cycle.
The alone added Italian-language name sitting bare in Volkswagen’s acknowledged administration is Lupo (Italian for wolf), which fell out of use in 2004.
FCA had retained Q2 as a technology brand to awning its limited-slip cogwheel technology, which morphed from automated to electric control. The Q4 badge, cogent all-wheel drive, aftermost adequate on the aback of Maserati’s Ghibli and Quattroporte saloons.
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