TORRANCE, Calif., Sept. 25, 2020 /PRNewswire/ — The new business attack for the all-new 2021 Acura TLX activity auto lets the car do the talking. Led by “Break the Silence” (http://acura.us/breakthesilence), a :60 abbreviate blur cinematic-style television spot, Acura is architecture on its Less Talk. More Drive brand artistic for the television admission of the 2021 TLX – the aboriginal Acura auto absolutely advised about the brand’s Precision Crafted Achievement DNA. The all-new TLX is the quickest, best-handling and best comfortable auto in Acura’s 35-year history, and goes on auction at dealerships beyond the U.S. this advancing Monday, Sept. 28.
In “Break the Silence,” the 2021 Acura TLX stars in a 1920s-style bashful blur abstraction set to a soundtrack by allegorical comedic extra and accompanist Betty Hutton’s “It’s Oh So Quiet.” The campaign’s storytelling adjustment showcases the new TLX and its avant-garde features, capturing the absorption of admirers with avant-garde beheld and complete techniques. The fast-paced activity sequences set adjoin the spot’s untraditional bashful blur accomplishments highlight TLX performance, with the atramentous and white blur appearance meant to draw abounding absorption to the Apex Blue Pearl Acura TLX Type S, cogent the accurate capabilities of this achievement variant.
The attack highlights key 2021 TLX technologies, including Acura’s Super Handling All-Wheel Drive™ (SH-AWD®), the industry-leading torque-vectoring all-wheel drive technology accessible on all 2021 TLX models. The attack additionally shows how Acura’s Integrated Dynamics Arrangement creates a alone TLX active acquaintance through a new Individual Mode, enabling the disciplinarian to accept their adopted settings for anniversary aspect of arrangement control.
“Break the Silence” Attack Details
Acura’s “Break the Silence” 2021 TLX campaign, developed by Acura calm with Agency of Record MullenLowe LA, will be featured on civic broadcast, including must-watch sports such as NBA and NFL matchups, arrangement cable and video-on-demand, with :60, :30, and :15 versions. Acura additionally will run Spanish-language, Cantonese and Mandarin-language versions of the TV spot. Other key attack elements include:
Acura is a arch automotive nameplate that delivers Precision Crafted Achievement – a charge to alive styling, aerial achievement and avant-garde engineering, all congenital on a foundation of affection and reliability. The Acura calendar appearance bristles characteristic models – the ILX and TLX activity sedans, the RDX and MDX sport-utility cartage and the next-generation, electrified NSX supercar. All Acura models awash in North America for the 2021 archetypal year are fabricated in the U.S., application calm and globally sourced parts.
Additional media advice including pricing, appearance & blueprint and high-resolution photography is accessible at AcuraNews.com. Consumer advice is accessible at Acura.com.
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